Best Cruelty Free Mascara

Best Cruelty Free Mascara In 2020

A woman’s lifelong pursuit is in the search for the best mascara. It has proven to be an essential item in a woman’s makeup regimen.

Some women even forego all other products if their mascara does the job right. Finding the perfect mascara is a feat in and of itself. Finding the best cruelty-free mascara is a whole other ballgame. I’m here to help you narrow your search.

Why Go Cruelty-Free?

This may be obvious to some of you reading this who are already on the cruelty-free train. But for those of you who need more convincing, here are some of the important reasons to avoid companies that test on animals.

Cosmetics tests use bunnies, guinea pigs, mice, and rats, most often resulting in death for these furry little creatures. They live in small cages, and the tests are beyond cruel, including torturing, maiming, and blinding them.

Essentially, they live a life of suffering, and then they die. This inhumane treatment is completely unnecessary, too. There is a list of over 7,000 ingredients already proven to be safe that companies can choose from.

The only reason to perform these cruel tests is when companies want to come up with new ingredients to increase their profits. Going cruelty-free also opens up a whole new world of more natural and healthier products.

Most mainstream brands include harsh chemicals that do nothing good for you but going cruelty-free usually means the products are less cruel on you, too.

By supporting cruelty-free companies, you send the whole industry a message in the language they speak, which is money. Maybe if enough of us boycott the companies that test animals, we can help influence more companies to go cruelty-free.

This means more bunnies and other furry friends get to stay alive and happy.

How To Choose Cruelty-Free

Here are some important things to keep in mind when choosing the best cruelty-free mascara:

Cruelty-Free Or Vegan?

Cruelty-free means “not tested on animals.” Vegan means that a product does not contain any animal-derived products, which doesn’t mean it’s automatically cruelty-free. If both are important to you, search for products that state they are both.

The Finished Product Is Not Tested On Animals

Be wary of labels that state this because more than likely it means the ingredients ARE tested on animals; only the finished product is not.

The Ingredients Are Not Tested On Animals

This is tricky because cosmetics companies get their ingredients and “raw materials” from suppliers. Often, these suppliers perform tests on animals to determine the safety of their ingredients. If a company buys ingredients from a supplier that tests on animals, the company is NOT cruelty-free.

Is The Parent Company Cruelty-Free?

Some brands are completely cruelty-free while being owned by a parent company that is not. This doesn’t mean the brand loses its cruelty-free status, but it’s something to keep in mind.

Especially if you’re keen to “vote with your money,” like we discussed above, which means you don’t want to support any company that does test on animals.

Look For The Cruelty-Free Logos

Three main organizations certify products as cruelty-free: Leaping Bunny, PETA, and Choose Cruelty-Free. They have very recognizable logos that you can keep an eye out for, but you may also want to read up on each of these organizations.

Now that you know the WHY and the HOW, let’s dive in and see which is the best cruelty-free mascara on the market.

Buxom Lash Mascara

If you’re after bigger, fuller lashes (and who isn’t), then Buxom Lash Mascara might be the best cruelty-free mascara for you.

This is an intensely volumizing mascara that transforms your lashes from barely there to va-va-voom.

The formula is enriched with vitamins and clump-resistant, which will deepen, darken, and thicken your lashes. The hourglass-shaped brush coats your lashes evenly from root to tip.

This mascara goes on smoothly and is clump-free, which is the gripe women have with many mascaras on the market. The look this mascara will give you is a nice in-between too fake and too natural.

The formula lengthens and separates your lashes while providing just the right amount of volume and curl. It’s best to wait about 30 seconds between coat application to allow the first coat to dry. You will achieve the best results this way.

Buxom Lash Mascara does not contain parabens or phthalates. There are no synthetic fragrances, synthetic dyes, or petrochemicals used in this mascara. And, of course, it’s cruelty-free, so you’re helping to keep the bunnies alive.

Note: While Buxom is a cruelty-free brand, it is owned by Shiseido, which still tests on animals. This is still better than choosing a mascara brand that is not cruelty-free at all. 


  • It separates and lengthens your lashes without clumping
  • The shape of the wand applies mascara evenly for a natural look
  • It’s buildable, but it won’t weigh down your lashes


  • The brush is made of plastic, which is a downer if you prefer the fiber brushes
  • You might experience smudging if you use it on your bottom lashes
  • You have to apply lots of coats to get the dramatic volume it claims

Pur Minerals Big Look Mascara

Argan oil is all the rage these days with its many benefits for hair and skin. But who would’ve thought to use it in a mascara? Pur Minerals Big Look Mascara fortifies their product with Argan Oil for game-changing volume.

Their formula envelops your lashes to create nourishing, stunning color with endless build and dewy sheen. Their exclusive mascara wand is clump-resistant for smooth and evenly-coated lashes.

It manages to coat even those tough inner corners. Pur Minerals Big Look Mascara achieves a natural look that is dramatic at the same time. The consistent application from the base to the tips of lashes is impressive.

You don’t even have to use an eyelash curler as it gives a nice natural curl, even making them look like extensions.

This formula contains humectants, like those extracted from coconut oil, which helps attract and retain moisture, preventing dryness. In addition to being cruelty-free, this mascara is also gluten-free, which is great if you have gluten sensitivities.


  • You can achieve a dramatic look with just one coat
  • You won’t experience any smudging
  • It’s been ocularly tested and proven not to irritate your eyes or interfere with contacts


  • It seems to dry out faster than other mascaras
  • It’s rather expensive
  • The tube doesn’t last very long

Endlessly Beautiful Natural Organic Mascara

If you’re looking for a mascara that’s not only cruelty-free, but also 100% natural, 85% organic vegan, and gluten-free, then Endlessly Beautiful’s mascara may be the best cruelty-free mascara for you.

Their formula is enriched with Chamomile, Vitamin E, Coffee Powder, and Sunflower Seed oil, which condition and strengthen your lashes. This mascara adds volume and length to your lashes smoothly and evenly so you can say goodbye to flakes, smudges, and clumps.

The 100% natural ingredients used in this mascara means it’s non-toxic and gentle on your eyes. There are no artificial colors, preservatives, or fragrances used in this product.

This mascara lasts all day, but you can remove it easily when all is said and done. You can also check off eco-friendly with this product as it’s packaged in a smaller tube containing the same amount of product as other mascaras.

Endlessly Beautiful’s mascara is a bit drier than most chemical-based mascaras. Since it’s not as wet and goopy, it may require you to apply a couple of coats to achieve the desired effect.

To avoid clumps and flakes, apply both coats of mascara before the first layer has dried. If you still find it too dry, you can soak the tube (closed, of course) in a cup of hot water to thin out the formula.


  • It conditions your lashes making them healthier and fuller over the course of time
  • It’s not irritating for those who have sensitive eyes
  • It has a really lovely natural scent, something to the effect of vanilla


  • You have to apply multiple coats, which can be tedious for some
  • The tube is smaller than most other mascaras
  • You may find that the mascara fades a little by the end of the day

EVXO Mineral Mascara

This is another mascara that uses all-natural and organic ingredients to strengthen your lashes and keep them healthy. Their formula lengthens your lashes, giving them that nice soft look.

You can also add volume without that typical flaking and clumping. EVXO’s Mineral Mascara is gentle and non-toxic, so it’s great if you have sensitive eyes.

This is a long-lasting mascara, which applies smoothly and removes easily at the end of the day. EVXO uses minerals to achieve its rich, black color, which means no artificial colors in their formula.

Two of the nourishing ingredients implemented in this mascara is olive oil and rice bran wax. EVXO goes above and beyond to provide a healthy, chemical-free alternative to your standard mascaras all while achieving the same effect.

EVXO is also all about being a green, eco-friendly company. They’re constantly working to reduce the amount of waste associated with their product. This is great if you, too, are environmentally conscious.


  • Their formula is light, so it feels like you’re not even wearing mascara, without compromising on that voluminous look
  • In additional to being cruelty-free, this mascara is also vegan
  • You only need to apply one coat to achieve lush lashes


  • The brush is too big and holds too much product on it, so it goes on thicker
  • The tube dries out pretty quickly
  • You may experience some smudging with this mascara

theBalm Mad Lash Mascara

If your goal is to have people asking if your lashes are fake, then theBalm Mad Lash Mascara might be the best cruelty-free mascara for you.

Their unique formula will take your lashes to the next level and make your eyes pop. If your lashes are short and lightly colored, this mascara will make them long and full.

The trick is to hold the brush at the base of your lashes for a minute before pulling it through. Your lashes will curl up just right without the need for an eyelash curler. You can also layer this mascara, but it’s best to wait until the first coat dries before applying the second.

This mascara lasts throughout the entire day and will even weather a sweaty workout (if you choose to wear mascara while working out). It goes on smoothly and is easy to take off at the end of the day. It extends and plumps the lashes, without smudging.

Their injection-molded wand creates intense volume and gives your lashes a natural curl. It’s almost like a comb, so there is no clumping. This wand works wonders on your bottom lashes, too, which can be troublesome.

The bristles of their wand are strong and not flimsy, which gives you an even application.


  • The color is dark and makes your lashes stand out
  • You don’t need to apply a lot of coats to achieve defined lashes
  • There is no need for an eyelash curler because this mascara provides curl too


  • This mascara dries out quicker than other brands
  • Their unique brush takes a little getting used to, but nothing major
  • You might experience some flaking throughout the day


The results are in, but which brand gets to take home the title of best cruelty-free mascara? It might not be that simple, in fact, with so many great options to choose from.

Plus, choosing the best cruelty-free mascara for YOU is based on personal preference and what you find important. Do you want lengthening, volumizing, curling, vegan, organic, or simply take the I want it all approach?

All that being said, the best cruelty-free mascara is Endlessly Beautiful’s Natural Organic Mascara. I appreciate the fact that it’s 100% natural, organic vegan, and gluten-free while making your lashes healthier and fuller over time. All this for the best cruelty-free mascara!

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