In Southeast Asia, you can now find some extremely advanced products which improve on their Western counterparts significantly.
One area where this is particularly true is the realm of makeup and skin care. Though we could write about these various products at length, this article will focus on one item in particular.
Let’s get down to business to help you choose the best Korean mascara for your needs.
- Innisfree Skinny Waterproof Microcara Mascara
- Etude House Lash Perm Curl Fix Mascara #1 Black
- Innisfree Lifting Curl Cara 9.5g curling up!
- Etude House My Lash Serum
- Etude House 3 Step Volumecara
Why choose Korean mascara?
In Southeast Asian countries, there is a significant cultural difference in how they view personal care, as opposed to Western countries. That is in part due to the pervading idol culture.
Idols are famous pop stars who always have to look their best, and the general populace, especially young people, try to imitate their looks to fit in. Makeup and skin care play a large role in this.
Even more importantly, Koreans, in particular, are sensitive to the way their eyes look. In fact, estimates suggest that 1.43 million people in Korea got double eyelid surgery done in 2014 alone, to look more like Western role models.
It is no surprise then that Korean mascaras have to be an altogether different, and better quality product than those made for the West.
There is another very important aspect to this difference between Korean mascaras and Western mascaras, and that is the type of eyelash it is used on. Koreans have much shorter and straighter eyelashes than people in the West.
That means it is even more important that these mascaras curl the eyelash upwards, and give it more volume. Korean manufacturers have been able to produce mascaras that cater to these needs extremely well, and the Western user can benefit greatly from these improvements.
On top of that, Koreans work much longer hours than people in the West. It is simply a part of their culture. That means that the mascara they use has to be durable enough to last the whole day without smudging or flaking. That is a benefit that can make the life of a Western user much easier as well.
How to choose the right Korean mascara?
The most important consideration we must keep in mind is that no matter where the product comes from, it must fit your needs as much as possible. With that said, let us take a look at how you can choose the right mascara for you.
As you may already know, Asian products come in all shapes and sizes, from the tame and high-quality to the downright wacky.
Many Western consumers turn to Asian markets to find precisely the latter kind of product. So if you want eyelashes in all colors of the rainbow, with glitter or sparkles, or anything of that sort, Korean manufacturers offer these in droves.
However, it would be a mistake to dismiss Korean mascaras as simple novelty products. The more important aspect and the one we will focus on is how well made, and innovative these mascaras can be.
Korean manufacturers have brought many improvements to the mascara market. For instance, eyelash lengthening tubing mascara is a Korean invention.
There have also been innovations regarding the bristles used on the brushes, which coat your eyelashes better. There will be more examples of this once we get to describing the particular products we will be featuring.
There are some particular qualities that you should look for when buying a mascara. Firstly, how durable it is. You don’t want to re-apply the mascara every two hours or so because it has smudged or flaked off.
Many mascaras simply dry out and clump up after a few hours, and these clumps sometimes find their way into your eye, which is a very unpleasant sensation, especially when you are working.
Secondly, you should try out many different types of brushes to find out which one fits your lashes best. When it comes to the size of the brush, the best fit for you depends on the relative size of your eyes, as well as what effect you are trying to accomplish.
The same goes for bristle size and density. Smaller brushes with a greater bristle density tend to produce a better effect, as they coat the eyelashes better and more evenly.
Finally, and perhaps most importantly, it has to look good on you. That means you should experiment with different colors and styles of mascara to find out what looks best on you. This also applies to the thickness of the mascara, as well as any lash-boosting properties the mascara may have.
The good news is that Korean mascaras cover all these bases extremely well, because, as previously mentioned, Korean people are born with demanding eyelashes, and their users demand perfection.
In this section, and going off of what we’ve said previously, we are going to offer some recommendations on Korean mascaras that might help you make an informed decision when purchasing one of these products.
Please note that while we are only featuring products of proven worth, there are pros and cons to each of them. We will try to present an unbiased picture of each product so that you can make up your mind as to what the best fit for you is.
Innisfree Skinny Waterproof Microcara Mascara
This mascara is one of the better-known ones to come out of Korea. It features a small, skinny 1.5 mm brush, or wand, and it is advertised as being 100% waterproof. It also curls your lashes upward quite nicely. Let us consider some of the pros and cons of this mascara.
- Skinny 1.5 mm brush
- Everyday use
- Not smudgeproof
- Brittle brush
- Can clump
Etude House Lash Perm Curl Fix Mascara #1 Black
Etude House is a well known Korean cosmetics manufacturer, and their mascaras are in particular demand. We will be featuring three of their products on our list, which just shows how prevalent they are on the cosmetics market in Korea.
As for this mascara, in particular, it is a curling mascara with a dark and dramatic look. It is completely waterproof and suited to oily skin.
- Good for oily skin
- Perfect for a dark and dramatic look
- Difficult to remove
- It smells unpleasant
Innisfree Lifting Curl Cara 9.5g curling up!
As previously mentioned, Korean people look up to pop idols immensely and want to mimic their looks. If you are looking to do the same, this may be the product for you.
- Curling action
- Can get a idol look
- Long lasting
- Not available in all markets
- A bit pricey
- Only one color
Etude House My Lash Serum
This is a two-in-one product. It doubles as a mascara and an eyelash growth serum. That means you can apply it anytime and leave it in, and after a while, your lashes will start to grow longer.
- Can grow your lashes
- Can be applied before bed
- Can give a more natural everyday look
- No difference
- Storing conditions
Etude House 3 Step Volumecara
Following the theme set by our previous item, this product is a three-in-one mascara that improves volume, curls up your eyelashes, and gives a dark, dramatic look.
- Great results if you follow the directions carefully
- Increases volume
- Complete coverage
- Steps can get troublesome
- Can get flakey
- Instructions in korean
It would be much ado about nothing if we didn’t announce a winner for our mascara matchup. If you had to get only one of these products, we do recommend 2. Etude House’s Lash Perm Curl Fix Mascara #1 Black.
There are a couple of reasons for this. Firstly, it fulfills the criteria we set in the first part of the text beautifully. It will last you the whole day, and it curls up your eyelashes significantly, which are arguably the two main hallmarks of Korean mascaras.
But the second, and the arguably more important reason is that it just looks stunning, with its dark and radiant effect.We hope this short guide was educational, and that it will be able to help you find the best Korean mascara for your needs!