Is Aveeno Cruelty Free

Is Aveeno Cruelty-Free?

Despite its creative marketing tactics and seemingly animal-friendly stance, Aveeno is not a cruelty-free company.

As a conscientious shopper, I do my best to support ethically operated brands.

Aveeno often touts “Nature’s Goodness” and a commitment to “holistic practices.” It’s not hard to mistake Aveeno for a natural and upstanding brand.

Sadly, that’s not the case. In this article, we’re going to go over some of Aveeno’s policies so that you can better understand its stance on animal cruelty.

Aveeno Animal Testing Statement

First things first, what does Aveeno have to say about the subject of animal testing?

According to Aveeno’s website, the company does not conduct animal testing anywhere in the world. However, there’s one small caveat. The company doesn’t test on animals except in the “rare situation where governments or laws require it.”

Based on that statement alone, is Aveeno cruelty-free? That last part is the most telling. It’s a wishy-washy answer that glosses over the fact that Aveeno does, in fact, participate in testing to some degree.

The FDA doesn’t require any animal testing of cosmetics products here in the United States. In other markets, such as those in the European Union, the practice is outright banned! However, there are still many countries out there that allow it. Some even require it if companies want to sell to local markets.

Aveeno may not test on animals in most markets. But the fact that they are willing to test if necessary isn’t a good sign. It shows that the brand cares more about tapping into potential markets than operating ethically. Aveeno claims to use alternatives when possible, but that one small caveat disqualifies the brand from being genuinely cruelty-free.

To make matters worse, Aveeno’s parent company doesn’t have the best track record when it comes to animal testing. Aveeno was part of an acquisition in 1999. It became part of the Johnson & Johnson family of companies. The larger conglomerate isn’t cruelty-free either.

Both Aveeno and Johnson & Johnson appear to be making strides in their quest to end their reliance on animal testing. But until that happens, they are not brands you should support if you prioritize animal welfare.

Is Aveeno Sold in China?

Aveeno does sell to China. The company has a dedicated website for the Chinese market, and many of its products are available in stores throughout the country.

Why is this an issue? Well, China is one of the few countries that requires products to undergo animal testing before hitting store shelves. Even if a company doesn’t test on animals normally, such as Aveeno, they have to if they want to tap into the Chinese market. Testing has to occur before it’s made available to Chinese consumers. Not only that, but the Chinese government performs post-market testing.

China is a vast untapped market for the beauty industry. Unfortunately, many companies choose profits over animal welfare. Aveeno happens to be one of them.

The fact that Aveeno sells to mainland China is the biggest issue preventing it from being a cruelty-free company.

Is Aveeno Vegan?

While Aveeno may have some vegan products, they are not a vegan-friendly brand. There is no dedicated line for vegans.

Furthermore, many of the products contain animal byproducts. For example, you’ll find many lotions and hair products that include things like honey or lanolin.

Aveeno does not prioritize vegan formulas at all. Pair that with the questionable animal testing policies, and Aveeno is a brand you should avoid.

Is Aveeno Vegetarian?

For the most part, Aveeno is pretty vegetarian-friendly. Most of its products focus on natural plant-based ingredients like soy, oatmeal, and feverfew.

That said, Aveeno doesn’t have any dedicated product lines for vegetarians. There isn’t any specific branding or advertising about vegetarian-friendly formulas either.

Some products may contain animal fats like tallow. So, it’s necessary to check with the ingredients list to make sure.

Cruelty-Free Alternatives to Aveeno

If you’re bummed out that Aveeno isn’t cruelty-free, don’t fret! There are many great alternatives out there. Here are some truly cruelty-free skin and hair care brands that you can feel good about supporting:

  • Pacifica
  • Acure
  • Yes To
  • Alba Botanica
  • Honest Beauty
  • St. Ives


Is Aveeno cruelty-free? Unfortunately, this iconic brand has not reached that point just yet. It’s not a cruelty-free company because the products are available in mainland China. To sell there, Aveeno must participate in animal testing at some point.

With shoppers becoming more ethically minded than ever, we do not doubt that Aveeno will eventually shift to full cruelty-free operations. But at this point, Aveeno isn’t a brand you should buy if you care about animal welfare.

If you’re still looking for a reliable cruelty-free brand, check out one of your Aveeno alternatives! You can enjoy the same perks without a guilty conscience!

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