Is Bumble and Bumble, the ever-popular hair care brand, cruelty-free? I’m happy to say that, yes, Bumble and Bumble is a cruelty-free company that does not test on animals.
As a conscientiousness shopper and animal rights activist, many ask about my thoughts on Bumble and Bumble. Cruelty-free beauty products are getting more popular with every passing year. More people are starting to scrutinize the brands they support.
While several companies claim to have a hard stance against animal testing, the truth isn’t always so cut and dry. That’s why I look into how brands operate to know for sure that my money is not supporting animal cruelty.
In this article, I’m going to break down everything you need to know about Bumble and Bumble. Read on if you want to learn about this brand’s:
- Testing policies
- Cruelty-free certifications
- Parent company
- Market availability
Does Bumble And Bumble Test On Animals?
Founded in 1977 as a hair salon in New York City, Bumble and Bumble is a premier hair care brand. Offering a wide range of products, it’s a favorite among professional cosmetologists and amateur stylists alike.
For ethically-minded shoppers, Bumble and Bumble make its stance on animal welfare very clear. Directly on its website, the brand states that none of its products undergo animal testing.
What About Third-Party Testing?
Despite the growing demand for cruelty-free beauty, there is no official legal definition for the term. It’s an unrestricted phrase. So, some unscrupulous companies will play fast and loose with it to garner attention from a growing market.
Fortunately, Bumble and Bumble is not one of those companies. The brand does not request testing from third-party labs. Its raw ingredient suppliers and manufacturing facilities don’t participate in animal testing either.
Do Bumble And Bumble Have Any Certifications
We don’t have to just take Bumble and Bumble’s word for it.
The brand has full support from some of the biggest animal rights organizations in the world. It’s praised by PETA and is also part of the organization’s cosmetics program.
Beauty Without Bunnies is a global certification program that helps consumers distinguish between true cruelty-free brands and those that only use the term for marketing.
To obtain this certification, companies have to make a solid commitment to never participate in animal testing at any stage of the product development and manufacturing process. The commitment applies to third-party testing as well. But that’s not all.
The certification program requires brands to have agreements with suppliers and manufacturing facilities, too.
Bumble and Bumble earned this certification and proudly displays the Beauty Without Bunnies logo on its website and packaging.
Do Bumble And Bumble Have A Parent Company?
In 2000, the beauty conglomerate Estee Lauder purchased a controlling stake in Bumble and Bumble. The brand became part of the Estee Lauder portfolio; a relationship that continues today.
Despite its stated position on the subject, Estee Lauder is a company that still tests on animals where required by law. Bumble and Bumble’s parent company is not cruelty-free.
Luckily, Estee Lauder does not force its subsidiaries to participate. It lets brands like Bumble and Bumble operate independently and does not dictate testing policies.
Where Are Bumble And Bumble Products Available?
Bumble and Bumble products are available in several countries around the globe. Its biggest market is in the United States, but it also has a big presence in Europe, Australia, and any countries in Asia.
One country where Bumble and Bumble products are not available in China.
This is an important tidbit of information for those looking for cruelty-free brands. Every product sold to the Chinese market must undergo animal testing. It’s the one market that many brands make their legal exceptions.
Even established “cruelty-free” brands will participate in testing to tap into that market. Bumble and Bumble’s parent company, Estee Lauder, do this.
Bumble and Bumble, however, does not. The brand is not available in mainland China, allowing it to be truly cruelty-free.
If you’re looking for a cruelty-free brand to support, you can’t go wrong with Bumble and Bumble.
This company checks off all the boxes and meets the criteria for an ethical purchase. Bumble and Bumble are true to their word and operate with no animal testing whatsoever. It’s a brand you can feel good about supporting!
Check out some Bumble and Bumble products yourself and see for yourself! You can rest easy knowing your money has no part in animal-cruelty.