Searching for a cruelty-free cosmetics brand to buy from? These days, animal welfare is in high demand. More and more makeup enthusiasts are ditching companies with questionable operations and flocking to brands that do things a bit more ethically.
Makeup Revolution is a brand that’s made waves in recent years. With its dedication to diversity and making cosmetics accessible to the masses, Makeup Revolution has garnered a lot of attention. But there’s one question that many still have:
Is Makeup Revolution cruelty-free?
About Makeup Revolution
Makeup Revolution is still a relatively new company. But that hasn’t stopped the brand from gaining widespread, if not controversial, attention. It was founded in 2013 by two industry veterans in the UK
The founders sought out to create “fast beauty.” Under this business model, the company is able to release new products regularly. The fast release cycle lets the brand follow beauty trends, creating an ever-changing product line that’s available to the masses!
Makeup Revolution is known for its “dupes.” It offers up comparable alternatives to pricier products, making trend-setting cosmetics available to the masses.
Is Makeup Revolution Cruelty-Free?
Despite what you think about Makeup Revolution’s fast beauty business model, the company does have one major perk. Makeup Revolution does not test on animals.
According to the brand’s official website, Makeup Revolution has never tested on animals. Not only that, but the product range is about 76 percent vegan!
Makeup Revolution is certified by PETA, the leading animal welfare organization. To gain this certification, the company had to prove that it does not participate in animal testing at any point in the production process. Makeup Revolution is part of PETA’s Beauty Without Bunnies program and has the signature bunny ears badge of approval.
Does Makeup Revolution Benefit from Third-Party Animal Testing?
This is an important question to ask when scrutinizing any makeup brand’s stance on animal welfare. You see, there are no legal definitions to define what’s cruelty-free and what isn’t. As a result, cosmetic manufacturers are free to adopt their own meanings.
A brand could, technically speaking, not test on animals in-house. But, they could hire-third party companies to do the testing or require suppliers to test on animals before the ingredients exchange hands. In those cases, the company itself would be “cruelty-free.” But, the products would still benefit from the unethical act.
Supplier information is a bit scarce for Makeup Revolution, which could be a red flag for some.
However, the brand has said in the past that it does not pay for third-party testing. Not only that, but the company requires an annual animal declaration form from suppliers. This means that suppliers must state that none of the raw materials are tested on animals.
Is Makeup Revolution Available in China?
Makeup Revolution products are available in many countries around the world. However, China is not one of them. The company does not sell to the Chinese market.
This is important because China is one of only a few countries in the world that still requires animal testing. Every cosmetic product sold in China has to undergo testing before it can hit store shelves. Some companies give in to this requirement. Even so-called “cruelty-free” brands in the United States will do this.
Selling to the Chinese market automatically disqualifies a brand from having true cruelty-free status.
The testing requirements in China are reportedly ending in the coming years. But for now, brands cannot sell there if they want to be truly cruelty-free. Luckily, Makeup Revolution is firm on its stance.
Makeup Revolution is a truly ethical brand that is 100 percent cruelty-free. Unlike other brands, Makeup Revolution has a strong established stance on animal welfare. From its infancy, it has never participated in unethical testing and shows no signs of changing anytime soon!
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If animal welfare is your top priority when purchasing cosmetics, Makeup Revolution is a brand that’s worth your time and money. Makeup Revolution does not benefit from animal testing in any way and does not sell products in China.